Durga Puja, also called Durgotsav, is an annual festival that reveres and pays homage to Goddess Durga. It is particularly popular in the eastern part of India and is a five-day festival. The puja is performed mostly in the public, the latter featuring temporary stage and structural decorations (known as pandals). The festival is also marked by scripture recitations, performance arts, revelry, gift-giving, family visits, feasting, and public processions. It is more than a religious festival in the east wherein people from all caste, creed, religion participate in this 5-day carnival.
However, owing to the current pandemic situation, there are stringent restrictions imposed by the government and hence there is quite a bit of apprehension amongst people in going out for pandal hopping and participating in cultural programs during this year.
As a caring and responsible brand, we are happy to extend an unique platform for all consumers and Cable Operator partners to share their joy and celebration with millions safely from their home – NXTDIGITAL DURGOTSAV. #NXTDIGITALCARES
NXTDIGITAL DURGOTSAV gives you an opportunity to showcase your Durga Puja celebration by recording a song, dance, recitation of your choice, and upload the video at durgotsav.nxtdigital.in between 17th Oct 2020 to 23rd Oct 2020. Select videos would be broadcast on our channel NXT Tarang (Channel No. -102) of INDigital and NXTDIGITAL, Self-Care Portal, and Mobile App ("My NXTDIGITAL" and "My INDigital"). The videos would be judged by an external jury and the top 3 videos in each of the below categories stand a chance to win attractive gifts by answering a simple question. The result would be announced on 26th Oct 2020.
Singing Competition - Hindi/Bengali with or without karaoke/accompanying instrument, solo
Dance Competition - solo, with any kind of music/song being played in the background
Recitation competition - Hindi/Bengali – solo.
Cable Operator Contest – Only from East India
There will be a contest amongst Cable Operators on the basis of video recording they upload capturing the festive moments from their local Durga puja celebration (any aspect of the celebration may be captured). The best 3 entries (once again judged by external judges) will win attractive gifts.
Also, watch out for exciting facts about Maa Durga and Durgotsav in our ‘Did You Know’ facts on all our digital platforms as well as NXT Tarang Channel.